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    Assessment Category 1/  

    Your Information

    Your Profile

    What LinkedIn subscription level do you use?

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    Do you have an All Star profile rating on LinkedIn?


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    My profile photo is: (tick all that apply)






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    My profile headline includes: (tick all that apply)





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    My profile summary includes: (tick all that apply)







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    How many skills have you listed?

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    How many personal recommendations do you have?

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    How would you describe your LinkedIn activity?
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    What is your overall impression of LinkedIn as a social sales and marketing platform?
    Why do you say that?
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    Do you have an ideal customer avatar?
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    What is your average customer LTV (LifeTime Value)
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    How many qualified leads have you generated from LinkedIn in the last 90 days?
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    What is your average conversion rate?
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    Please describe your sales cycle
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    Have contacts endorsed your skills?


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    Your Network

    How many profile views in the last 90 days?

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    How Many Pending Outbound Connection Requests Do You Have?

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    How Many 1st Connections Do You Have in Your Network?

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    Your Strategy

    What is the biggest challenge you have with LinkedIn
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    Do you manage your LinkedIn Account or do you have a VA / Assistant?
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    How did you build your network?
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    How often do you login to LinkedIn?
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    Do you have a regular routine. IE every day at a specific time?


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    How much time do you devote to LinkedIn when you do login?
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    How many invitations to connect do you send per day?
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    How many LinkedIn messages do you send per day?
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    Do you use notifications such as Birthdays and New Job notices to engage with your network?
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    Do you ever endorse your connections skills?
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    Do you provide personal recommendations for your connections?
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    Does your company have a LinkedIn company page?


    If you do have a company page, many followers do you have?
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    Do you have a LinkedIn Group?


    If you do have a group, how many members are there?
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    Have you posted any articles on LinkedIn?


    If you post articles, on average how many likes do they have?
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    How many articles have you posted in past 90 days?
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    How often do you post content to LinkedIn?
    If you post content, on average how many views do your posts receive?
    If you do post content, where do you post it? (Tick all that apply)



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    Are you a member of any LinkedIn groups?


    How many groups are you a member of?
    How often do you post or comment in groups?
    Describe the type of groups you are a member of. (Tick all that apply)






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    Do you regularly contact targeted connections in your network with promotional material?


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    Do you have a strategy for regularly keeping in touch with existing connections? (e.g. message them quarterly)


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    Please describe your strategy to keep in touch
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    Do you have a clearly defined goal with your communication with connections?



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    Please describe your communication goals
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    Do you use other social media platforms? (check all that apply)









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    Do you post different types of content i.e. photos/images, video and text?


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    Your Additional Marketing Strategies

    Do you use any automated software to connect or message on LinkedIn?


    Please describe any automation software you use for LinkedIn
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    Do you use any Chrome extensions to automate your LinkedIn tasks?


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    Do/Have you export your LinkedIn contacts and put the details in a CRM/Bulk Email system?


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    Do you use a CRM system to manage your sales pipeline?


    What CRM / Bulk Emailing system do you use?
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    Do you use an online calendar system to handle your diary/appointments?


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    Do you have an online appointment booking system?


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    Do you use online video conferencing to conduct meetings?


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    Do you track and measure using Goolge Analytics?


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    Do you track and measure using Facebook Pixel Tracking?


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    Do you run webinars?


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    Do you utilize other lead magnets such as PDF, downloads, assessments (like this), free consults, etc.?


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    Are you using paid advertising?


    What is your average monthly spend?
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    Do you track and measure using Bitly Or other URL Shortener?


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